Content Marketing & Research Training for Businesses

This Content Research training course is a full day course designed for content, web teams or anyone in your business who writes for your website.

This course is designed to give you the skills and tools to research your own content, identify opportunities and cover the topics your audiences want to read.

Content Research: Training Outline

Morning:

Creating a content strategy
- Setting objectives
- Identifying audiences
- Mapping themes and intent
Content research basics
- Identifying themes
- Research by channel
  - Social
  - Search
  - Referral
Introduction to different content research tools
- Social tools
- Search tools
- Referral
Competitor analysis
- Finding ideas and opportunities

Afternoon:

Mapping journeys and content with user intent
- Trends
- Seasonality and timing
Content creation
- What to bear in mind
Introduction to content promotion
- Identifying purpose of promotion
- Methods of promotion
- Finding prospects
  - Introduction to related tools
Outreach
- Outreach best practice
- Outreach management
Measurement and development
- Testing the waters
- How to identify what’s working
- Improvement and change