Local SEO

Are you a local business looking for new customers? Local SEO can help you get found by customers near you.

Local SEO focuses on businesses with a local appeal. For search engines to know and understand where you are and the regions you serve, you need to make your services and service areas as clear as possible.

I can help you send the right signals to search engines about where you are based, which areas you can reach and help with the set up and maintenance of a Google My Business account.

 

Google My Business

Google My Business is an account that allows you to customise how you appear in search results for your business name and searches for local businesses like yours. Many businesses, whether they have an account or not, will appear with an expanded listing in the right-hand column of the search results. Having a fully set up and verified account will allow you to correct any inaccurate information, add more appealing images and add more details like opening times.

The benefits of a Google My Business account don’t stop there. A fully updated Google My Business account will also add you to Google Maps and allow your business to show in the local results for searches related to your business and service areas.

 

Local Signals

If you already have a Google My Business account and want to get more search engine visibility for local searches, then local SEO is for you.

A Google My Business account is only the first step. A well-rounded local SEO strategy will focus on making it as easy as possible for Google and other search engines to pick up on your service areas and exactly what it is you offer. This consists of a number of tasks including:

• Keyword research
  To identify the topics, themes and phrases that searchers are using to find services like yours

• Citations and business mentions
  Mentions of your business online are a great way for Google to pick up the information it needs to improve your visibility in local search results

• Competitor analysis
  Do you have competitors in the local area? How are you performing compared with them and which areas are you falling behind on?

For small local businesses, a strong local SEO strategy can increase enquiries, footfall and awareness of your business.

Get more information about local SEO and how it can help your business. Get in touch today.