Digital Copywriting

Writing engaging, convincing and informative copy for your website is an essential element of any successful website.

What you say and how you say it is just as important as how your website looks and works.

 

Speak your customers’ language

I specialise in getting under the skin of your customers. I will work with you to understand who your customers are, what they want and the best ways for you to really speak their language.

Websites exist to serve a purpose to you and your business. Your copy must reflect your audience but it must also meet your needs and objectives. By working with you, I will make sure your content helps you achieve your business goals.

 

Writing for the web

Writing online is a different task from writing for offline publications like magazines or leaflets. The skills and understanding required are very different.

The ways in which online content is consumed is completely different. The multitude of devices used as well as the channels in which content can be found and shared all need to be considered for your content to work at its best.

With a background working as a website editor and in search engine optimisation, I have the experience and understanding of how your customers will find and use your pages. Effective website copywriting needs to take all of these elements into account while continuing to read seamlessly.

Get in touch to discuss your website content needs or read more about the types of copywriting services I offer.