Search Engine Optimisation (SEO)

If you delete a page or update and edit a page of your website in a way that alters the URL of the page then you must consider whether redirects will be necessary.

Most popular CMSs allow you to edit the URL of your page. They’ll also automatically generate one for you too – but these tend to be a bit long.

You will have noticed that some special characters seem to be able to slip into a URL (commas are often the culprit) while others don’t.

The H1 and title tag of a page is a major indication to users and search engines of what a page is about. Find out how similar they should be and which differences are OK.

Your title tag is one of the most influential SEO facts on any given page. Find out how to write them, what to include and see examples from around the web.

Using both the www. and non-www. version of a website can contribute to duplicate content issues. This can negatively affect SEO. Find out how to identify the issue and fix it.

Content duplication can be a huge issue for SEO. URL case sensitivity can be a contributing factor. Find out how to find and fix problems with you URLs.

H1 stands for Heading Size 1 in HTML. This means that it should be the largest heading size on the page. Learn how to write headings for SEO and your users.

Meta descriptions are an important element of any page on your website. Although search engines do not use them directly to influence your rankings in search results, they can sway someone to click your link.