Analytics

Accurately tracking both online and offline campaigns can be a difficult task. We know too well that sometimes source information is not passed on accurately (or at all) to Google Analytics which lands us with

Bounce rate is one of the metrics that is often quoted as a broad metrics to help just how ‘good’ or ‘bad’ a website is. Usually, it is insinuated that a high bounce rate is

There is a lot of confusion about the meaning of bounce rate in Google Analytics. I’ve heard a few theories – from the correct to the ludicrous from the correct to the ludicrous meaning of bounce

Whether you’re setting up Google Analytics for the first time, just jogging your memory or auditing a current website, making sure your Google Analytics tracking code is in the right place is the first step

Direct traffic can be frustrating, annoying and it’s been the subject of numerous experiments and theories about where this traffic is actually coming from. traffic is actually coming from. and theories about annoying and it’s