Blog - Page 2 of 2 - Abra Millar - Digital Marketing Consultant

Abra 25th January 201726th September 2019 Search Engine Optimisation (SEO) No Comments

Are URLs Case Sensitive and Does It Matter for SEO?

Content duplication can be a huge issue for SEO. URL case sensitivity can be a contributing factor. Find out how to find and fix problems with you URLs.

Abra 25th January 201713th March 2017 Search Engine Optimisation (SEO) No Comments

Are H1 Tags Important for SEO? Best Practice Tips

H1 stands for Heading Size 1 in HTML. This means that it should be the largest heading size on the page. Learn how to write headings for SEO and your users.

Abra 18th January 201713th March 2017 Analytics 2 Comments

How to use UTM parameters to track online and offline campaigns

Accurately tracking both online and offline campaigns can be a difficult task. We know too well that sometimes source information is not passed on accurately (or at all) to Google Analytics which lands us with

Abra 18th January 201713th March 2017 Search Engine Optimisation (SEO) No Comments

What Is a Meta Description? Plus Best Practice Examples

Meta descriptions are an important element of any page on your website. Although search engines do not use them directly to influence your rankings in search results, they can sway someone to click your link.

Abra 18th January 201713th March 2017 Analytics No Comments

What Is a High Bounce Rate and Is It Good or Bad?

Bounce rate is one of the metrics that is often quoted as a broad metrics to help just how ‘good’ or ‘bad’ a website is. Usually, it is insinuated that a high bounce rate is

Abra 20th November 201613th March 2017 Analytics No Comments

What Is Bounce Rate in Google Analytics?

There is a lot of confusion about the meaning of bounce rate in Google Analytics. I’ve heard a few theories – from the correct to the ludicrous from the correct to the ludicrous meaning of bounce

Abra 7th November 201613th March 2017 Blogging No Comments

9 Blog Ideas For Photographers

Many businesses out there are all too aware that an active blog on their website is likely to improve traffic to their website. When it comes to blogging, however, many of these business owners aren’t

Abra 7th November 201613th March 2017 Analytics No Comments

Where to Put Google Analytics Tracking Code: Header or Footer?

Whether you’re setting up Google Analytics for the first time, just jogging your memory or auditing a current website, making sure your Google Analytics tracking code is in the right place is the first step

Abra 16th August 201613th March 2017 Analytics No Comments

What Is Direct Traffic in Google Analytics?

Direct traffic can be frustrating, annoying and it’s been the subject of numerous experiments and theories about where this traffic is actually coming from. traffic is actually coming from. and theories about annoying and it’s