The option to search your website is a great way to help users who know what they’re looking for get to it quickly.
If you delete a page or update and edit a page of your website in a way that alters the URL of the page then you must consider whether redirects will be necessary.
Most popular CMSs allow you to edit the URL of your page. They’ll also automatically generate one for you too – but these tend to be a bit long.
The footer is a key navigational tool. Ignore it at your peril (or your visitors’ peril). It appears on every page on your website and has become a common place for useful information.
You will have noticed that some special characters seem to be able to slip into a URL (commas are often the culprit) while others don’t.
The H1 and title tag of a page is a major indication to users and search engines of what a page is about. Find out how similar they should be and which differences are OK.
Your title tag is one of the most influential SEO facts on any given page. Find out how to write them, what to include and see examples from around the web.
Using both the www. and non-www. version of a website can contribute to duplicate content issues. This can negatively affect SEO. Find out how to identify the issue and fix it.
Case studies are a powerful way to demonstrate your value and success to prospective clients. Use this template to find out what to include and how to manage the process.